Advanced Marketing Analytics Using R

Drexel IEEE Graduate Forum presents Advanced Marketing Analytics using R by Dr. Eleanor Feit , Asst Prof at Lebow College of Business.

Elea McDonnell Feit’s research focuses on leveraging customer data to make better product design and advertising decisions, particularly when data is incomplete, unmatched or aggregated. Much of her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm, The Modellers, and most recently as the Executive Director of the Wharton Customer Analytics Initiative, where she built the academic-industry partnership program.
She regularly teaches popular tutorials and workshops for practitioners on marketing experiments, marketing analytics in R, discrete choice modeling and hierarchical Bayes methods as well as undergraduate and MBA classes in data-driven digital marketing. She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University and a BA in Mathematics from University of Pennsylvania.

Where: Randell 327

When: Thursday, May 12, 2016

Time: 1 PM – 3 PM

Harvest Seasonal Grill and Wine Bar Social

DIG and SGO co-hosted a social at Harvest Seasonal Grill and Wine Bar at 200 S 40th St Philadelphia, PA – 19104.

Computational Analysis of Writing Style and Text Quality

Drexel IEEE Graduate Forum’s Speaker Series with Dr. Ani Nenkova from University of Pennsylvania, on Computational Analysis of Writing Style and Text Quality.

Insight Data Science Information Session

DIG Forum’s information session on Insight with their Program Director. Insight is a free and full-time program based in Silicon Valley and New York City that provides computer scientists and engineers a platform to learn the industry specific skills needed to work in the field of big data at leading companies.

They Provide 3 different tracks:
1. Data science
2. Data engineering
3. Health Data Science

This program provides mentoring and hiring from companies such as:
Facebook, LinkedIn, Twitter, Yelp, Square, Microsoft, Intuit, AT&T, Climate Corporation, Beats Music, Jawbone, RelateIQ and Airbnb.

Batman Vs Superman Movie Night!!

Join us for the Batman Vs Superman Movie Night!!
Venue: Cinemark University City Penn 6
Date: March 29th 2016
Time: 7:00 PM

The tickets go on sale on March 26th at 11:00 AM.
Book your tickets at the link https://goo.gl/Zk1FK9.